I walked in to find racks and racks of beautiful, colorful, and detailed dresses. I was approached by a saleslady who was dressed with impecabble style. And I just happened to know who this lady was. Her name is Ann French Emont, a.k.a. Broadway costume designer extrodinaire and the actual woman who taught Zac Posen how to sew. She helped me stacked up on summer dresses, one of a kind skirts, and even Hanky Panky thongs in colors I've never even seen before. And get this, I was offered champagne while I shopped. Really? That just won me over right there.
The dress selection was just out of the world. In so many different fabrics in so many different colors, cuts, styles, size. I walked out later that afternoon holding 8 shopping bags full of stuff and 10 dresses for the summer and coctail dresses. Including a iconic red silk Marilyn dress that I'm very excited about.
This store decorates up during the holiday season. Doesn't that look welcoming and inviting?
If I had to give this boutique a star, it would be a 6 out of 5. Not only do they have a rarely seen collection of new designers, but they are super friendly with the service and will help you leave with the best experience. New York Magazine list Darling as #7 out of their "best boutiques in NYC" list this year, calling it "shopping made fun." Because it is fun. There's the magic word. Fun. When I was shopping at Darling, I felt like I was playing dress-up. I enjoyed this shopping trip. If you're ever around the area, I highly suggest it. And I mean it, I highly highly suggest it. I think this is one of my favorite boutiques, probably makes top 5. I promise you, it will be worth the trip.
* Darling hosts private shopping parties. It's great for that fashionista that we all know. What's better than chocolate covered strawberries, champagne, and pure knee-quavering fashion?
*In August, Darling holds a special sale in their garden. Yes, they have a garden in the back of the store where one can enjoy a cup of tea and be surrounded by roses. I can tell you this, not every boutique in NYC has a garden.
Location: 1 Horatio Street, New York, NY 10014 at 8th Avenue.
Price range: $$-$$$
Products and service: Handbags, Jewelry, Lingerie/Hosiery, Vintage Clothing, Womenswear